Sun Life Financial

Today I bought my first 100 shares of the Canadian financial services company with the ticker symbol SLF. Two key elements to look at any time you are considering an investment in a company are earnings and dividends. It is wise to ask the question: “are earnings growing?” (EPS) and a second question, “are dividends also growing?” Of course, you must always consider the dividend growth rate and the dividend payout ratio. SLF meets all my requirements in both categories. It doesn’t hurt that the Weiss rating indicates “BUY” as well. The illustrations help you see how I reviewed this on the Fidelity Investments web site.

Note: EPS = Earnings Per Share

Business Description

Sun Life Financial Inc., a financial services company, provides insurance, wealth, and asset management solutions to individuals and corporate clients, high-net-worth individuals, and families. It operates through Sun Life Financial Canada, Sun Life Financial United States, Sun Life Financial Asset Management, Sun Life Financial Asia, and Corporate segments. The company offers life, health, long-term and short-term disability, absence management, medical stop-loss, and dental insurance, as well as vision and voluntary insurance, such as accident and critical illness. It also provides a suite of voluntary benefits solutions to individual plan members, including post-employment life and health plans; asset management and group retirement products and services; and contribution pension plans and defined benefit solutions, as well as mutual funds. The company distributes its products through direct sales agents, managing general agents, independent general agents, financial intermediaries, broker-dealers, banks, pension and benefits consultants, and other third-party marketing organizations. Sun Life Financial Inc. was founded in 1999 and is headquartered in Toronto, Canada.

Here are the links to the Fidelity page I used to do some of my research: